How to Grow Your Small Electrical Business
If you’re an electrician and want to know how to grow your small electrical business, it can be tough to know where to begin. You may have worked as part of a larger company or operated as a contractor for some time, but finally striking it out on your own can be a big step, one that you aren’t always sure of how it will end.
There are a few things you’ll need to consider before you get started, such as what area you’ll cater to, how you’ll manage your clients, and how you’ll attract new ones.
All of this can take a little while to figure out before you really carve out your niche. However, if you’re looking to get started right away, sign up to Mammalo and find clients in your area, today!
Establishing and managing your clients
First off, you’re going to need to know who you’re going to be serving. Where will your next job be coming from and where will all your subsequent jobs come from after that?
To start with, a lot of your jobs will come from word of mouth. You’ve no doubt already made a bit of a name for yourself in the local area if you work with a smaller company, so branching out shouldn’t be too much extra work.
Make sure you get in touch with friends and family and ask them to recommend you to anyone they might know. You’d be surprised how many people ask colleagues or loved ones for trusted tradespeople!
Alternatively, make your presence known on social media networks like Facebook (or platforms like Mammalo?) setting up profiles on sites like these is very straightforward and it’s a great way to get yourself noticed.
Once you have a steady stream of trusted clients, it’s time to look to the future.
Getting your name out there
Unfortunately, word of mouth is only going to get you so far and if you want to grow your business, you’re going to have to know how to sell yourself. You don’t need to be a marketing expert to do this so here are a few simple tips to get you started on how to grow your small electrical business.
The vast majority of people will turn to Google right off the bat, which means you’re going to need a website. Don’t worry if you’re not the most tech savvy person in the world, there are plenty of sites like Squarespace that will let you create, design, and publish your own website in a few minutes. Just make sure you pick a style that you feel relates to your business, so that people know what they’re getting.
If you want some ideas, don’t be afraid to take some inspiration from what your competitors are doing, as long as your site is different enough to make an impression.
Uniforms, and business cards, provided they follow the same style as your overall brand, can also really give you a boost when it comes to being recognised.
With all of this in place, you have the foundations for a fantastic business that’s ready to take on the world. Next you can think about expanding.
The right suppliers and the right team
Now you know how to grow your small electrical business, you may have found that you’ve outgrown your current suppliers or that there’s actually too much work to do! Don’t fret though, as this is definitely a good thing.
If you feel that your suppliers aren’t able to keep up with the demand of your business, then look to where other people are going, ask around and find someone more suitable. You may need to shop around a bit but remember, a tradesperson is only as good as their tools!
The same can be said when it comes to hiring people. The people you hire for your business aren’t just people to take on the extra work, they’re extensions of what you’ve built from the ground up.
For this reason, it’s important that you don’t just hire someone because you like them, be positive that they’re the right person for the job. They’ll be representing you and anything they do will reflect either negatively or positively on you.
Remember where you came from too, it probably wasn’t that long ago that you were the one looking to get some experience before you struck it out on your own!
When all of this is in place and you, your new staff, and your new business will be leaving happy customers in your wake, up and down the country, and you’ll know you how to grow your small electrical business. Where you go from here is up to you, will you keep expanding or will you be happy with what you’ve built?
If you’re looking to get your name out there before you start your own business, be sure to sign up to Mammalo and build your client base, today!